Your expert social media agency in Hervey Bay

More than ever before, it’s vital to reach your audience on the platforms they are using most. Social media advertising has become essential in the modern age, due to the sheer volume of users on these platforms.

Let’s put it into perspective. In 2015, just over half of the population used platforms like Facebook, Instagram and LinkedIn. In 2021, that surged to almost 80 per cent of all Australians. If you’re not taking advantage of this activity, you’re losing out to competitors who are.

How our social media company gets you seen

While regularly posting valuable content is a great way to build your brand personality and provide value to your customers in Hervey Bay, the unfortunate reality is that social media has become pay-to-play. Organic reach on Facebook is falling every year and sat at just 5.2 per cent at the end of 2020.

We are your trusted social media company in Hervey Bay. Our experts can provide cutting-edge strategies that target the behaviours and actions taken by your potential customers on these platforms.

Our services go beyond simple social media advertising, we identify the desires and needs of your consumers and reach them with solutions at every stage of the customer journey. Sit back and let our experts execute innovative, tailored campaigns that spark measured results. How? By:

Getting to know your business, your goals and KPIs
Developing effective advertising campaigns and formats that will best reach your target audience and deliver ROI
Enhance brand awareness using your creative assets
Getting to know your audience using insights and data
Develop targeted campaigns that focus on consumer interest, demographics and behaviours
Re-targeting campaigns to reach consumers who have already engaged with your platforms
Ongoing testing and optimisation to improve results and ROI.

Our social media company in Hervey Bay will be working on your targeted advertising around the clock – this is not a set and forget process. Plus, we deliver ongoing reports and real-time results to highlight ongoing improvements in leads and conversions.

FAQs

Which social media platforms should my business be using?

When you want to reach consumers, the best platform is Facebook, although other channels like Instagram are rapidly rising and should not be discounted. For B2B sales, LinkedIn is a highly effective platform. The problem is that it takes an agile strategy and audience research to land a hit, no matter the channel you use.

That’s where we come in.

What’s included in social media advertising?

While ads are effective and an essential part of your strategy, promoted posts are highly effective, too. This includes taking specific posts and targeting them to a specific, more targeted audience. Our strategy will include a balance of pay-per-click promotion to help you maximise your campaign to the best possible level.

How much should I spend on social media advertising?

This can be a balancing act. The more you spend, the more people you will reach. But simply throwing money at platforms like Facebook is not a cost-effective solution. Our team will work hard to make your content as effective as possible to reduce your cost-per-click and deliver the best ROI.

Ready to get social? Contact our Hervey Bay team now.